Guntur Chilli
Our Guntur chilli is sourced from Andhra Pradesh, one of India’s most renowned chilli-growing regions. Known for its vibrant colour and distinctive heat, this chilli is carefully cultivated and processed to preserve its natural potency, flavour, and aroma.
Guntur Chilli
Why Guntur is different
Guntur chilli is valued for its natural capsaicin content — the compound responsible for chilli's heat and metabolic benefits. This variety is known for its balanced intensity and deep colour, making it a staple in many traditional cuisines.
At Ashya, our chillies are carefully sourced and processed to retain their natural heat and flavour while maintaining purity and consistency.
| Parameter | Guntur 341 Chilli | Standard Chilli |
|---|---|---|
| Heat Level (SHU) | 40,000–45,000 | Variable |
| Capsaicin Content | ~0.226% | Lower |
| Vitamin C | ~185 mg / 100g | Lower |
| Color | Naturally vibrant | Often enhanced |
|
The Ashya Difference |
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Direct from Farmers to You
From the Fields of Guntur to Your Kitchen

Grown in Ideal Climate
Warm sun. Rich soil.
The Guntur region provides the ideal conditions for cultivating chillies known for their vibrant colour and balanced heat.
Traditional farming ensures natural flavour development.

Hand Harvested
Picked at full ripeness.
Chillies are harvested when fully matured to ensure optimal colour, flavour, and capsaicin levels.
Nothing premature. Nothing rushed.

Sun Dried
Traditional drying under natural sunlight.
Fresh chillies are slowly dried in the sun, a process that preserves colour, flavour, and natural heat.
This step is essential to developing their characteristic intensity.

Carefully Ground
Clean grinding process.
Once dried, the chillies are ground in controlled batches to preserve colour and aroma while maintaining purity.
No artificial colouring. No additives.

From Our Jar to Your Plate
Heat and flavour, naturally.
Ashya Guntur chilli adds vibrant colour and balanced heat to everyday cooking.
We don't just sell
spices.
At Ashya, we celebrate the world's flavours, honour the hands that grow them, and bring the best to you. Every jar is a promise of origin, potency, and purity.
Frequently Asked Questions
Everything you need to know about our chilli.
Most chilli powders are blended or artificially coloured. Ashya chilli is single-origin and naturally processed.
It offers balanced heat and vibrant natural colour.
Yes. No artificial dyes or additives are used.
It is sourced from a specific region and processed carefully.
It has a balanced heat that enhances flavour without overpowering.
Ideal for curries, vegetables, and marinades.
Store airtight, away from moisture and sunlight.
Because it delivers consistent heat, colour, and purity.