The Capsaicin Benchmark

Guntur Chilli

Vibrant. Fiery. Distinct.
Balanced Heat
Vibrant Colour
High Capsaicin
Single Origin

Our Guntur chilli is sourced from Andhra Pradesh, one of India’s most renowned chilli-growing regions. Known for its vibrant colour and distinctive heat, this chilli is carefully cultivated and processed to preserve its natural potency, flavour, and aroma.

Regular price Rs. 296.00
Sale price Rs. 296.00 Regular price
Unit price
Tax included.
Grams Per Jar — 186g
₹1.59/gram

Lab Verified · NABL Accredited

FSSAI compliant · Zero adulteration

PASS 120 ASTA

Macana Analytical Laboratory · Ref: MCAL/2026/1181

Tested: 24 Mar 2026 · Issued to: Ashya Foods Pvt. Ltd.

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Guntur Chilli

Guntur Chilli

Regular price Rs. 296.00
Sale price Rs. 296.00 Regular price
Unit price
The Guntur Advantage

Why Guntur is different

Guntur chilli is valued for its natural capsaicin content — the compound responsible for chilli's heat and metabolic benefits. This variety is known for its balanced intensity and deep colour, making it a staple in many traditional cuisines.

At Ashya, our chillies are carefully sourced and processed to retain their natural heat and flavour while maintaining purity and consistency.

Parameter Guntur 341 Chilli Standard Chilli
Heat Level (SHU) 40,000–45,000 Variable
Capsaicin Content ~0.226% Lower
Vitamin C ~185 mg / 100g Lower
Color Naturally vibrant Often enhanced

The Ashya Difference

Balanced Heat
Vibrant Colour
High Capsaicin
Single Origin

Direct from Farmers to You

From the Fields of Guntur to Your Kitchen

Grown in Ideal Climate
1
Origin

Grown in Ideal Climate

Warm sun. Rich soil.

The Guntur region provides the ideal conditions for cultivating chillies known for their vibrant colour and balanced heat.

Traditional farming ensures natural flavour development.

Hand Harvested
2
Harvest

Hand Harvested

Picked at full ripeness.

Chillies are harvested when fully matured to ensure optimal colour, flavour, and capsaicin levels.

Nothing premature. Nothing rushed.

Sun Dried
3
Processing

Sun Dried

Traditional drying under natural sunlight.

Fresh chillies are slowly dried in the sun, a process that preserves colour, flavour, and natural heat.

This step is essential to developing their characteristic intensity.

Carefully Ground
4
Quality

Carefully Ground

Clean grinding process.

Once dried, the chillies are ground in controlled batches to preserve colour and aroma while maintaining purity.

No artificial colouring. No additives.

From Our Jar to Your Plate
5
Delivery

From Our Jar to Your Plate

Heat and flavour, naturally.

Ashya Guntur chilli adds vibrant colour and balanced heat to everyday cooking.

Health Benefits & Superiority

Supports Metabolism

Capsaicin is known to help stimulate metabolic activity.

Rich in Antioxidants

High curcumin levels provide powerful antioxidant support that helps protect cells from oxidative stress.

Supports Circulation

Traditionally associated with improved blood circulation.

Adds Natural Heat and Colour

Enhances flavour and visual appeal in cooking.

We don't just sell
spices.

At Ashya, we celebrate the world's flavours, honour the hands that grow them, and bring the best to you. Every jar is a promise of origin, potency, and purity.

Ashya Chilli

Frequently Asked Questions

Everything you need to know about our chilli.

Most chilli powders are blended or artificially coloured. Ashya chilli is single-origin and naturally processed.

It offers balanced heat and vibrant natural colour.

Yes. No artificial dyes or additives are used.

It is sourced from a specific region and processed carefully.

It has a balanced heat that enhances flavour without overpowering.

Ideal for curries, vegetables, and marinades.

Store airtight, away from moisture and sunlight.

Because it delivers consistent heat, colour, and purity.